Leaving the Nest; Calet, Hirsch, Ferrell Exits Ross Roy <b>By David Kile</b><br clear="none"/><br clear="none"/>As expected, the management of Calet, Hirsch, Ferrell/N.Y. has reached an agreement with parent Ross Roy Group to buy back the assets of the ag

Brand Marketing

Chairman and chief executive officer Ric Calvillo, vice chairman/executive creative officer John Ferrell and an undisclosed number of partners are purchasing the accounts of the agency – excepting that relating [...]

MZD Checks In With Hotel-Room Sampling/Couponing Program <b>By Scott Hum</b><br clear="none"/><br clear="none"/>INDIANAPOLIS – Montgomery, Zukerman, Davis here has created a new division to implement and administer a new product-sampling program with hote

Brand Marketing

The program, called Traveler’s Award, would place a packet of product samples and coupons (for the sampled products and possibly others) in hotel guest rooms. The brand-name samples are intended [...]

Midas Close to Naming Shops In Its Two Regional Reviews <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO – Midas International Corp., which split off its local ad business from national agency Wells Rich Greene/BDDP here, has narrowed the sear

Brand Marketing

In the Chicago-area market, insiders say CME-KHBB/Chicago and Jack Levy Associates are gunning for what is believed to be a $5 million piece of Midas business. The two were whittled [...]

Bayer Bess Hires Lowe Executive for Gatorade

Brand Marketing

CHICAGO – Bayer Bess Vanderwarker here hired away Steven Rosenblum, a senior vp/management supervisor at Lowe & Partners/N.Y., to run BBV’s Gatorade business. Rosenblum spent six years at Lowe working [...]

FCB Staying On the Prowl For Agency Acquisitions

Brand Marketing

LOS ANGELES – Foote, Cone & Belding isn’t finished yet. With the ‘i’ ‘s still to be dotted on its deal to acquire Borders Perrin & Norrander in the Northwest, [...]

Dutch Boy Gets Close to Naming Winner

Brand Marketing

CLEVELAND – Sherwin Williams’ Dutch Boy Paints division is expected to name a winner this week for its $4-5-million account, sources said. All the pitches have been completed, and Dutch [...]

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