Wireless Ads Don’t Add Up in U.S.

Brand Marketing

If there were an Olympic competition for cell phone advertising, the United States would be lucky to place, much less bring home a medal. In a new report released by […]

Tribal DDB Taps MarchFirst Exec

Brand Marketing

Interactive agency Tribal DDB has hired Jim Lecinski, former managing director of the brand building unit of marchFirst, as the new general manager of Tribal DDB Chicago.“Jim is the best […]

Ogilvy & Mather North America Office in Atlanta Closes

Brand Marketing

ATLANTA — WPP Group has shut down its Ogilvy & Mather North America office here. The shop, established by executive creative director Ian Latham and general manager Neill Cameron, will […]

Advertisers Revolt Vs. Denver Papers

Brand Marketing

DENVER — About 80 businesses, led by American Furniture Warehouse owner Jake Jabs, plan to pull advertising from Denver’s two newspapers to protest rising advertising prices. And Jabs said he […]

Internet First: Online Bank Takeover

Brand Marketing

NEW YORK — In what is being billed as the first Internet bank takeover, NetBank on Thursday announced that it was purchasing all of the deposit accounts of CompuBank. D.R. […]

RealNetworks Enters Music License Talks

Brand Marketing

In the latest step toward developing online music subscriptions, three big record companies are negotiating to license their music to RealNetworks Inc. for use in its planned subscription service, tentatively […]

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