Modernista! Is Selected by Rossignol

Brand Marketing

Modernista! has been selected by the U.S. division of French ski products company Rossignol for a print-based project that could lead to a longer lasting relationship, sources said.Executives at Boston’s […]

MediaBay Files Complaint Against Napster

Brand Marketing

IMG SRC= “https://stage.adweek.com/images/dowjonesLogoByline.gif”/>CEDAR KNOLLS, N.J. — MediaBay Inc. has filed a complaint against Napster Inc. for contributory copyright infringement and unfair competition, dealing another blow to the embattled song-swapping service. […]

I-Shop Outrider Scores Five New Clients

Brand Marketing

Bucking the interactive agency downturn, Farmington, Conn.-based i-shop Outrider has won five new clients, including the Girl Scouts of America, the company said Wednesday.The company’s new work includes a Web […]

Vivian and Marie Claire On the Road

Brand Marketing

Vivian Livingston, the 25-year-old animated star of Vivianlives.com, and promotional partner Marie Claire magazine will be taking off on a road trip together this summer in a cross-platform marketing program […]

Four Vie for N.Y. State Lottery

Brand Marketing

NEW YORK — Four finalists will compete for the $60 million New York State Lottery account, sources said. They are the incumbent, Grey, which will defend against DDB, Bates and […]

CNN Poaches ABC’s Brown

Brand Marketing

LOS ANGELES — Cable News Network said Wednesday it will launch an evening newscast this fall with ABC News veteran Aaron Brown as anchorman. The newscast is not necessarily intended […]

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