Dell Nets College Basketball Tourney Sponsorship

Brand Marketing

NEW YORK – Dell moves from the desktop to the hard court this weekend with its sponsorship of the Dell Classic for Kids, a college basketball double-header taking place in [...]

Subway Plays Winter Sports With Toys, Print Campaign

Brand Marketing

NEW YORK — Subway Restaurants is celebrating the spirit of winter sports with a collection of action-oriented toys that will be included in its Kids’ Pak meals. The “Winter Sports [...]

Castrol Consolidates at Ogilvy

Brand Marketing

NEW YORK — Castrol North America has consolidated its account at Ogilvy & Mather without a review, the client said. New York-based Hampel/Stefanides had been Castrol’s agency since 1993. The [...]

PriceWeber Wins Canadian Mist

Brand Marketing

ATLANTA — PriceWeber has been named lead agency for Brown-Forman’s Canadian Mist Whiskey. The Lousiville, Ky. shop won the estimated $7 million account after a review against crosstown rival Creative [...]

The Next Step

Media

As more publishing and printing houses move to digital computer-to-plate (CTP) technologies, the production of books, magazines, newspapers and other printed material appears to be entering a new era characterized [...]

The Canadians Are Coming!

Brand Marketing

NEW YORK — This weekend marks the official “Canada Loves New York” celebration, during which citizens from north of the border will flock en masse to the Big Apple. The [...]

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