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Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset

Agencies

Agencies will have to navigate the demands of clients and talent in the year ahead. As the calendar turns to 2021, agency culture must meet the needs employees or risk […]

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How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales

Food & Beverage

the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]

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Havas Media Retains Duties as Sanofi’s US Media Agency of Record

Accounts

Appointment follows Omnicom Media Group winning global AOR responsibilities.

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Uber Names R/GA as Global Social Agency of Record

Accounts

The agency will handle marketing activity across digital and social platforms.

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Sanofi Appoints Omnicom Media Group as Global Media Agency of Record

Agencies

A dedicated Sanofi @ Omnicom team will handle media for consumer and pharmaceutical brands outside the U.S.

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At 93 Years Old, Ginny Bahr Retires From Wunderman Thompson

Agencies

She started at the agency in 1951, when it was still known as J. Walter Thompson.

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Here Are 2020’s Best Ads, Packed Into 3 Minutes

Ads of the Year

Before we declare this brutally unforgiving year over, we might as well take a moment to think back on one of the few positives: the wide range of creative ways [...]

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6 Things Brands Should Know Before Launching a Voice Program in 2021

Agencies

Evolve your concept for a voice idea.

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Richard Dreyfuss Narrates White Castle’s Spinoff of a Christmas Classic

Food & Beverage

The campaign supports restaurant workers impacted by Covid-19.

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Barkley Closes 2020 With Another Win, Picking Up 4 Post Cereal Brands

Accounts

The Kansas City agency was also recently named AOR for Motel 6.

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How Covid Memories Will Open New Connections Between Brands and Consumers

Agencies

The pandemic forced changes in all our lives, a far longer time than the 66 days it is estimated to take, on average, for new behaviors to become automatic. These [...]

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These Are the Most 2020 Agency Holiday Cards

Year in Review

Eight shops that didn't shy away from the oddities and challenges of this year.

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Combs Enterprises Selects Droga5 as Global Creative Agency of Record

Accounts

Droga5 will be responsible for developing creative and strategy connected across the entire brand experience. The agency's work will kick off with a U.S. campaign for luxury tequila brand DeLeón [...]

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My Mantra: Richemont D&I Head Doug Melville on Doing Better

Leadership & Talent

The idea is that people have a responsibility to disseminate wisdom to improve themselves while lifting their environments as well.

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We Didn’t Start the (Retail) Fire; Lessons from TV in 2020: Tuesday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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MDC Partners and Stagwell Group Agree to Merge

Mergers & Acquisitions

The deal has been in the works since June.