How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis


The agency’s prospects are grim but not unsalvageable.

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For Hershey’s, the pandemic impacted Easter, the company’s biggest buying season which meant throwing their existing media playbook out of the window. New strategies emerged and carried the brand through [...]

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As Amazon’s sixth annual Prime Day approaches, so does the unofficial start of the 2020 holiday shopping season. Much remains to be seen, including how much consumers are willing to spend before [...]