10 Steps to Smoothly Win a Virtual Pitch

Pro tips on managing timing and people on a conference call

someone on a computer screen in the middle of a boardroom table while others sit around the table
Do virtually what you'd do in person. Pamela Hamilton / Getty Images

In this era of Covid-19, we’re settling in for the long road ahead. Given the uncertainly of tomorrow, doing our best in new business has never mattered more. Stuck inside and working from home, the ad business is learning how to perfect the virtual meeting. Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different platform, all agencies have been forced to drastically change the manner in which we pitch new business. The goal, of course, is to run a pitch where they get to know you and leave the final meeting feeling that you did your best.

Kate Higgins is chief growth officer of San Francisco-based ad agency Erich & Kallman.