4 Tips to Move Brands Away From Monetizing Outrage Over Black Experiences

Agencies need more accountability to avoid falling into this pattern

a black and white dog kneeling outside a group of all white dogs in a meadow
PETA's ad, which they claimed was "rejected" for the Super Bowl, capitalized on Colin Kaepernick taking a knee in protest of the treatment of black folks by police officers. PETA
Headshot of Ashley Richardson-George

Black creators have been watched, mimicked, repackaged, diluted and presented to American audiences for years and not given due credit.

@AshleyCentric Ashley Richardson-George is content strategy director at Circus Maximus.