4 Ways I’m Challenging Advertising’s Ageism Problem

The narrative around getting older in the industry needs to change

an invisible mean wearing glasses and a small bowler hat as sand runs through his face
Changing the dialogue around ageism in advertising starts with each of our individual efforts. Patrick George/Getty Images

With the noted exceptions of extended hangovers, a few gray hairs and a deep nostalgia for pre-Tattoo You Rolling Stones, I don’t feel old.

This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@IanSohn Ian Sohn is a WPP global client lead. In January, Ian assumed global leadership of WPP’s relationship with Walgreens Boots Alliance (WBA). He was also formerly CEO of Wunderman Thompson Central.