4A’s Advertiser Protection Bureau Tackles Misinformation

A new initiative seeks to help navigate the impact on brand safety

Illustration of hands on a garbage can spilling out things into people's heads
The initiative includes a white paper endorsed by the Global Disinformation Initiative and the European Association of Communications Agencies. 4A's

As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.