7 Creative Ways Agencies Are Supporting Local Businesses

These simple yet clever ideas are helping communities in need

a t-shirt for a local market
R/GA's Merch Aid program creates merchandise for shops that traditionally wouldn't make any. Merch Aid

There are many ways to help individuals and small businesses struggling right now because of the global shutdown caused by Covid-19. A simple cash donation is perhaps easiest, but ad agencies—always on the lookout for ways to prove their creative chops—have come up with some lighthearted and, dare we say, fun ways to drum up money and support for the communities they work in.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.