A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad

Global spot by Wieden+Kennedy London also sees Santa swap his traditional sleigh for a branded truck

Image of a lit up Coca-Cola truck
Coca-Cola works with media agencies Coca-Cola / Wieden+Kennedy London

Coca-Cola has launched an adventure-packed Christmas TV spot that tells the tale of a father who goes on a journey from England to the North Pole to deliver a letter to Santa from his daughter.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.