A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad

Global spot by Wieden+Kennedy London also sees Santa swap his traditional sleigh for a branded truck

Image of a lit up Coca-Cola truck
Coca-Cola works with media agencies Coca-Cola / Wieden+Kennedy London

Coca-Cola has launched an adventure-packed Christmas TV spot that tells the tale of a father who goes on a journey from England to the North Pole to deliver a letter to Santa from his daughter.

As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us.  We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.