Accenture’s MXM Hires Publicis Groupe Vet as Creative Operations Director

Bill Hughes was previously vp, creative talent at SapientRazorfish

Accenture Interactive acquired the New York agency in March. - Credit by MXM
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Meredith Xcelerated Marketing (MXM), the New York-based digital agency that was acquired by Accenture Interactive this March, welcomed former Publicis executive Bill Hughes as creative operations director.

In the position, Hughes will be responsible for all aspects of the agency’s creative operations, including talent acquisition, management and retention, while reporting to CCO Roald van Wyk (himself a Publicis veteran).

“Bill brings to MXM an innate ability to identify, attract, retain and nurture the best creative talent,” van Wyk said in a statement. “We’re excited to have Bill on board to help us with operations across all the MXM offices.”

“I’m thrilled to contribute to an already talented core of content, creative and digital experts,” Hughes added. “With its unique content-driven approach coupled with deep digital expertise, MXM is leading the industry in creativity and innovation.”

Hughes arrives at MXM following a decade with Razorfish (which merged with SapientNitro to become SapientRazorfish in late 2016), most recently serving as vp of creative talent. He joined Razorfish as creative resources and recruiting manager in 2008 and was named director of client services two years later.

@ErikDOster Erik Oster is an agencies reporter for Adweek.
Publish date: May 16, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT