After months of scrambling to pull back, revise, delay and cancel ad campaigns because of the Covid-19 pandemic, marketers now can put a number to the impact on their industry.
Ad Spending Is Expected to Drop 10% This Year. Here’s Why It Could Have Been Worse
GroupM's mid-year forecast shows a landscape that's stark but salvageable
GroupM's global mid-year forecast shows how Covid-19 dramatically changed the global ad economy.
Canva / GroupM
