Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021

But 75% of marketers were satisfied with how agencies navigated the pandemic

A wire rope being held together by one thread
An Adweek Intelligence survey learned that 40% of marketers may seek new agencies. Getty Images

Agencies have spent much of 2020 scrambling to adapt to unprecedented and ever-changing obstacles, but for many, it won’t have been enough. Since the start of the pandemic, nearly 60% of brands have cut their agency budgets and almost 40% could be on the hunt for a new agency over the next six to 12 months.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","widget_id":"600eea34f1868","num_posts":0,"vertical":"agencies"}