After a Year of Turmoil, the Future of Agencies May Well Be Bright

Those that expertly change and adapt can make significant gains

Illustration of 600 & Rising logo, Colin Kaepernick, an 'Add to Cart' button, The Richards Group building, a briefcase and Bill Murray with a groundhog
As we charge into 2021, there isn’t a sense of what one would call 'calm,' but agencies have a better handle on where they need to go. Trent Joaquin for Adweek

Where We Were

This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.