Key insights:
- Experiential agencies are moving some events online.
- Game engines' collaborative environment holds promise.
Agencies continue to morph their processes as they navigate an uncertain future. Most notably, as the COVID-19 crisis rapidly unfolded, production has taken a hit. Shoots were either delayed or canceled. And though it’s admirable that agencies and brands continue to find ways to create, a steady diet of stock imagery and user-generated content may wear out its welcome.
