Agencies Are Strengthening Their Ecommerce Chops, Including VMLY&R and Horizon Media

Tie-up with performance analytics company Profitero gives them greater access to online shopping data

Profitero can help brands boost sales on sites like Amazon and Walmart.

A slew of agencies have inked a partnership with Profitero, a performance analytics firm that helps brands, particularly ones in the CPG space, optimize ad spend on Amazon, Walmart and other ecommerce sites.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.