General Agencies Help Chicago Turn Black Friday Into Black Shop Friday OKRP and Geletka sought to turn the traditional post-Thanksgiving shopping period into a call-to-action to support Black-owned businesses Black Shop Friday By Erik Oster November 17, 2020 A City of Chicago ad campaign is putting special emphasis on “Black” in promoting this year’s Black Friday. Erik Oster @ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek. Recommended articles