Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset

Shops will have to go much further to prove ROI to brands

Agencies will have to navigate the demands of clients and talent in the year ahead. As the calendar turns to 2021, agency culture must meet the needs employees or risk losing that talent to competitors of one kind or another. Clients increasingly expect agencies to be able to demonstrate long-term business value while working faster to satisfy constantly evolving workflow demands. 2020 also accelerated calls for agencies to expand expertise into digital channels and ecommerce in response to lasting changes in consumer behavior.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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