An Adorable Kitten Makes This Dutch Lottery Ad an Instant Crowd Pleaser

TBWA\Neboko continues an animal focus for New Year's Eve campaign

kitten-dutch-ad-2020 — A gorgeous good luck charm of a kitten takes center stage in this heartwarming holiday spot. Dutch State Lottery and TBWA\Neboko i

December 15, 2020

Superstitious folks have given black cats a bad rap for centuries, but a holiday ad for the Dutch lottery stars the sweetest little good luck charm on the planet—a coal-colored kitten named Frummel—to adorably dispel those old myths.

T.L. Stanley

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.