An Ideal Super Bowl Would Show Women as They Actually Are

Opinion: For too long it’s been so heavily male-dominated

woman surrounded by plants superimposed on a football field
Women have consistently made up about half of the Super Bowl audience, but the ads have consistently been made for men. Getty Images

Over $5.6 million for a 30-second spot—that’s $187,000 per second. And that is so much money.

Katie Keating is co-founder and co-CCO of Fancy.