As Holding Companies Spend Big on Data, IPG Unveils ConneCXions

It's the result of the group's $2.3 billion Acxiom acquisition

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Acxiom claims its ConneCXions portfolio bridges the gap between ad tech and mar tech. Source: ConneCXions
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Agency holding companies have spent big on shoring up their data capabilities in recent years in a bid to future-proof their operations in an industry increasingly dominated by Big Tech names.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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