Audi Redefines 'Getaway Car' in This Epic Martial Arts Battle

U.K. spot for the brand is chock full of clever

This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While “global ideas” can be cheaper to produce and look good on a balance sheet, they may simply not break through.