Audi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle

U.K. spot for the brand is chock full of clever

A glass of champagne would be nice about now. Audi U.K.

This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While “global ideas” can be cheaper to produce and look good on a balance sheet, they may simply not break through.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.