Audible Gets Delightfully Vintage to Pitch Audiobooks as Glamorous Vacations

Can't get away this summer? These ads have some journeys in mind

With vacations in short supply this year, Audible hopes to fill the gap. Audible

Audiobooks have been soaring in popularity in recent years, with Deloitte expecting the global market to grow 25% in 2020 into a $3.5 billion industry. For many, they’ve also proven to be a much-needed distraction during this year’s Covid-19 pandemic lockdowns.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.