How BBDO Is Using TikTok to Spread Information About Child Sex Trafficking

The agency’s Atlanta office is sharing facts, warning signs and resources on the popular platform

Screenshot of Street Grace project
BBDO Atlanta has created nearly 50 TikTok videos for Street Grace. Street Grace

A TikTok account created by two BBDO Atlanta creatives for Street Grace, a nonprofit dedicated to ending child trafficking and exploitation, is trying to attract the attention of Gen Z via videos that share bite-sized facts and advice on how to stay safe.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.