Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency

Appointment comes as retailer undergoes transformation efforts led by CEO Mark Tritton

bed bath & beyond
Bed Bath & Beyond has selected three agencies to help with its transformation efforts. Getty Images

Bed Bath & Beyond has selected Muh-tay-zik Hof-fer as its lead brand agency following a review.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.