Seeing Campaign Fails, Ad Pros Launch a Multicultural Agency to Help Brands Do Better

Pop’N Creative founders aim to better serve creative projects

Jessica Lane and Lori Hall
Jessica Lane (left) and Lori Hall co-founded Pop'N Creative in early 2020. Pop'N Creative

Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf brand campaign pitches.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.