These 6 Brands Are Reinventing Trick-or-Treating This Halloween

Finding creative ways to reach consumers safely during the pandemic

Brands see social-distanced Halloween as a unique marketing opportunity. The Hershey's Company, Krispy Kreme, Kool-Aid, Sour Patch Kids
Headshot of Emmy Liederman

Between canceled social events, remote learning and hours spent staring at a computer screen, kids cooped up in the house are begging for some excitement this Halloween. While the CDC has advised against traditional trick-or-treating, candy brands are still determined to satisfy some cravings during their most lucrative time of the year. 

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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