Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature

The fast-food chain paid popular gamers between $1 and $5

The Burger King on Twitch
Burger King made clever use of Twitch's donations feature. Burger King

Burger King has found a clever way to take advantage of Twitch’s donations feature for cheap publicity.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.