This Brilliantly Simple Search Hack Helps Talent of Color Get Greater Visibility

It's time to get a little c0ffe3

four hands of people of color holding coffee cups
Get a coffee with a c0ffe3 candidate. c0ffe3

It’s clear that agencies struggle with finding and recruiting talent of color despite the best of intentions. Longstanding programs like MAIP offer a continuous pipeline of junior talent, yet often, the excuse is that people are hard to find. While that notion is problematic for several reasons, a group of Portland, Ore. creatives may have found an ingenious search hack that could render that argument moot.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.