Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative

Natural household and personal care company is valued at about $1.32 billion

Camp + King is Grove Collaborative's first-ever AOR. Grove Collaborative / Camp + King

As Camp + King slogged its way to the finish line of 2020, a new opportunity popped up. The suitor was Grove Collaborative, a DTC natural household and personal care company based in the agency’s hometown of San Francisco—looking for an agency of record.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.