Can Quibi Be Saved?; Amazon Nixes Redskins Merch: Friday’s First Things First

Plus, learn how three bike brands adjusted their marketing strategies to meet a pandemic-induced boom in sales

illustration from the POV of someone riding a bike with others on bikes in front
Covid-19 presented an unexpected opportunity for bike brands as more people want to bike for exercise and to avoid public transit. Photo Illustration: Trent Joaquin; Source: Unsplash

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.