Consumer Demand Will Dictate When Carnival Cruises Return

Protocols are 'evolving,' said CEO and president Arnold Donald

arnold donald
Arnold Donald is gauging consumer sentiment and watching how disease experts are managing the coronavirus. Carnival Corporation & PLC

It’s not up to Arnold Donald, the CEO and president of the world’s largest cruise line, Carnival Corporation, to decide when his ships are back in the water. It’s a decision that consumers will make.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.