Clients Need Grounding Agency Creativity Now More Than Ever

Thriving amid chaos gives these new partnerships a more secure sense of leadership

two people looking at each other over a cube square
And, luckily, quarantine is a great time for a spike in creativity. Amira Lin for Adweek

Over the past few months, optimists have focused on what we can all learn from the pandemic, including the health and economic crisis it has created.

This story first appeared in the June 15, 2020, issue of Adweek magazine. Click here to subscribe.
@meknyc Marla Kaplowitz is the CEO of the 4As.