Covid-19 Advertising Has Had a Glaring Lack of Disability Inclusion

Those that are most susceptible to the virus appear to not be a consideration in marketing efforts

Colourful overlapping silhouettes of Professional or Business people.
Those who are most at risk are not seeing themselves reflected in pandemic marketing efforts. Getty Images

Before Covid-19, disability in advertising was on a positive upward trend, with creative recognition at Cannes and brands formalizing inclusive efforts for the 2020 summer Paralympics Games.

Josh Loebner serves as director of strategy at Designsensory, a Knoxville, T.N.-based advertising agency, and authors the blog advertisinganddisability.com.
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