Creative Agency Compound Joins Forces With Experiential Studio Helo

Partnership aims to combine talents to craft culturally relevant brand experiences

Photo of Set Free Richardson
Helo has appointed Compound founder Set Free Richardson as its director. Courtesy of Set Free Richardson

South Bronx-based creative agency and gallery Compound will now have support from experiential agency Helo in creating future brand experiences. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.