DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent

The account had been with TBWA\Chiat\Day

The agency also recently won parent company Henkel's All brand. YouTube

German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.