DDB New York Wins U.S. Agency of Record Duties for Persil ProClean Detergent
The account had been with TBWA\Chiat\Day
The agency also recently won parent company Henkel's All brand.
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German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review.
