Delivering an Authentic Black Experience in Advertising Means Reflecting the Real World

This can only happen if agencies allow marketers to feel fully comfortable

a bunch of raised pink, brown and tan hands — Agencies need to have campaigns that reflect the real world, which only happens when their internal makeup reflects the real world. Jake Olimb

By Judy Jackson & Adrianne C. Smith

February 23, 2020

Authenticity at work can mean different things to different people.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.

Judy Jackson

@judyjacks7 Judy Jackson is WPP's first-ever global head of culture and is driven by bringing out the best in others while maintaining her authentic self.

Adrianne C. Smith

@AdrianneCSmith Adrianne C. Smith is the first global director of inclusion and diversity at WPP and founder of the Cannes Can: Diversity Collective. She has been an advocate for 20-plus years.