Diageo Sends $350 Million Global Media Account to Omnicom’s PHD

Dentsu Aegis Network's Carat previously handled most of the account

bottles of diageo-owned liquors
Diageo owns a wide range of liquor brands, including Smirnoff and Johnnie Walker. Diageo

The largest media review of 2020 thus far, and for the foreseeable future, has come to close.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.