Digitas Cancels In-Person NewFront, Opting to Go Virtual

Details on when and how attendees can participate are still in the works

a laptop with the digitas logo
The NewFronts have made it possible for companies to stream their presentations this year. Digitas, IAB

As the number of COVID-19 cases continues to rise, Digitas has canceled its live, in-person NewFront presentation in favor of a virtual session.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.