Doner’s Marcus Collins Says Marketing Is Simple When You Apply a Human Touch

This executive lives by his mantra: 'social means people'

In April, Collins was elevated to lead Doner’s new consumer connections practice, where he leverages data to understand human behavior. The Ross School of Business, University of Michigan

It may seem obvious to sell to human beings rather than “consumers.” But marketers often ignore this basic tenet, one that Doner chief consumer connections officer Marcus Collins holds above all else.

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This story first appeared in the September 3, 2018, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.