In an inspired packaging stunt, Ogilvy London has created a limited-edition set of Dove Body Wash bottles that come in various shapes and sizes, communication the brand’s longtime celebration of body-diverse beauty.
“Every woman’s version of beauty is different, and if you ask us, these differences are there to be celebrated,” Dove said in a statement. “That’s what real beauty is all about—the unique things that set us apart from each other and make us one of a kind. We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life through our products, too.”
“The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand’s legacy in two seconds”, said Andre (Dede) Laurentino, global executive creative director for Unilever at Ogilvy U.K. “It’s deceivingly simple and quite nuanced: a message about our body conveyed by Dove bottles themselves, it cares for the physical and the emotional, and it brings brand essence and product design seamlessly together.”