DDB Paris launched a 90-second “From Sand” spot for Ubisoft’s Assassin’s Creed: Origins, directed by Robert Petrie.
Promoting the Oct. 27 worldwide release of the latest in Ubisoft’s popular franchise, the dreamlike spot avoids any major reveals, instead enticing viewers with an evocative cinematic trailer.
Set to a mysterious Max Richter score, the camera slowly pans down on a scene out of ancient Egypt. As the spot progresses everything from a cat to a ship to the pyramids slowly dissolves into sand, blown away with the wind.
The spot concludes with the tagline, “Where it all ends, it begins.”
Clearly designed to pique gamers’ interest without revealing too much about the series’ origin story or the latest installment’s gameplay, the spot made its debut online today, nearly a month ahead of the game’s release date. A second ad arriving next month will presumably be more revealing.
Agency: DDB Paris
Executive Creative Director: Alexander Kalchev
Art Director: Mickaël Jacquemin
Copywriter: Benoît Oulhen
Account Managers: Marie-Elise Archambaud, Karl Côme-Corneille
Client Account Managers: Geoffroy Sardin, Guillaume Carmona, Clément Prevosto, Justine Toxé
Game Advisor : Alban 404
Strategic Planning: Sébastien Genty, Dominique Castellano
Agency Producer: Quentin Moenne-Loccoz
Producers: Lars Wagner, Jean-Francois Bourrel
Studio: MPC N.Y
Director: Rob Petrie
Music Supervisor: Alexandre Rabia
Composer : Max Ricther