Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe
Campaign from TDA Boulder focuses on craving and simple moments rather than selling veganism
DA_Boulder promotes the taste of Daiya vegan cheese––with the help of a very cute baby.
DA_Boulder / Daiya
It might be unspoken in the marketing world, but it’s no secret to consumers who have eaten fake cheese in the last few decades: Many of those products are, well, gross.
