FedEx and Fishing Poles Helped Scrappy Wolfgang Complete Its First Adidas Project

The agency went DIY after the pandemic hit

a white sneaker on a wavy green and blue background
Adidas

Back in December, Los Angeles-based indie Wolfgang was quietly added to the agency roster for Adidas. The shop, founded by ex-David&Goliath executives Mike Geiger, Seema Miller and Colin Jeffery, was tasked shortly thereafter with the brand’s summer Climacool shoe launch.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.