Leadership & Talent Former FCB New York CCO Ari Halper Starts His Own Creative Company The new venture is called Sauce Idea Lab Halper left FCB after reassessing his role as North America creative partner in light of the coronavirus pandemic. Ari Halper By Minda Smiley April 22, 2020 Add Ari Halper to the list of creatives who are starting a company in the middle of a global pandemic. Minda Smiley @Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek. Recommended videos