Former ‘Most Interesting Man’ Returns in Astral Tequila’s Tongue-in-Cheek Columbus Day Ad

Social campaign marks Erich & Kallman's first work for the brand

Jonathan Goldsmith plays a familiar character in Astral Tequila's new ad. Astral Tequila

After retiring from his role as Dos Equis’ Most Interesting Man in the World last year, Jonathan Goldsmith turned to the hard stuff, appearing in a teaser ad for Davos Brands’ Astral Tequila in June.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.