Global Executives From McDonald’s and TBWA Launch Consultancy Pltfrmr

Chris Garbutt and Colin Mitchell will focus on creating brand platforms and developing a diverse 'talent cloud'

chris garbutt and colin mitchell
Chris Garbutt, former global CCO of TBWAWorldwide, co-founded Pltfrmr with Colin Mitchell, McDonald's global svp of marketing. Pltfrmr

Longtime work collaborators Chris Garbutt and Colin Mitchell have departed their companies—agency network TBWA\Worldwide and McDonald’s, respectively—to launch a new creative consultancy called Pltfrmr.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."